Build A Marketing Machine
More important than knowing about social media promotion, on-line newsletters, media articles, or promotional flyers, is knowing how to effectively create a process to identify your primary customer, pinpoint how best to find them in the marketplace, and tell them how you want them to engage in your business. This process will help you collect, engage, and keep customers for as long as you stay open for business.
1. Understand the limits of your own marketing power and right size your marketing strategy
2. Learn a process to identify your ideal client
3. Consider how you will differentiate yourself from your competitor
4. Get the basics on developing a marketing funnel for your business
Presenter Information: Steven Stokes, Special Event Supervisor, City of Northglenn
Steven Stokes, Special Event Supervisor for the City of Northglenn, started both Northglenn Pirate Fest and Food Truck Carnival using a marketing system to drive customers to each of these new events and produced record attendance with over 6,500 at Pirate Festival and 30,000 at Food Truck Carnival in each of their first years. His background and knowledge spans 18 years as an event planner producing over 800 events to an estimated 2 million people and also includes 7 years of owning his own small business. During the lunch and learn session he will provide case studies to showcase several marketing funnels in action, but more importantly he will guide you through the process of developing one for your own business/organization and give you an opportunity to think about sales for your business in a new way.