Secrets of a Mouse: Creating a compelling brand story that keeps customers coming back
Face to face, online, in advertising, or through the store front, the need to deliver a memorable brand experience for their customers is a key factor in whether businesses thrive or fail in today's competitive marketplace. Whether you're a sole proprietor, a small business, a large enterprise, or somewhere in between, establishing an authentic brand and expressing it consistently and compellingly should be a priority in your business plan.
With the help of Mickey Mouse, this session will help you:
Understand how to define your brand
The building blocks that make up your brand
How to bring your brand to life online and in person
Presenter: Ineke Caycedo, Vice President of Brand Development at Educational Marketing Group, Inc.