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  • Lunch N Learn

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    Name: Lunch N Learn
    Date: August 29, 2017
    Time: 11:30 AM - 1:00 PM MDT
    Registration: Register Now
    Event Description:
    Secrets of a Mouse: Creating a compelling brand story that keeps customers coming back

    Face to face, online, in advertising, or through the store front, the need to deliver a memorable brand experience for their customers is a key factor in whether businesses thrive or fail in today's competitive marketplace. Whether you're a sole proprietor, a small business, a large enterprise, or somewhere in between, establishing an authentic brand and expressing it consistently and compellingly should be a priority in your business plan.
    With the help of Mickey Mouse, this session will help you:
    Understand how to define your brand
    The building blocks that make up your brand
    How to bring your brand to life online and in person
    Presenter: Ineke Caycedo, Vice President of Brand Development at Educational Marketing Group, Inc.
    Event Media:
    Douglas County Library in Parker 
    20105 Mainstreet
    Parker, CO  80134
    Date/Time Information:
    Tuesday, August 29

    11:30 AM - Arrive
    11:35 AM - Program starts - new start time 
    12:35 PM - Questions
    12:50 PM - Network 

    Thank you Community Banks of Colorado for providing drinks and desserts to all guests.
    Contact Information:
    Free to Attend - Thank you to our sponsor Community Banks of Colorado.

    Information about the speaker Ineke Caycedo

    Ineke has guided award-winning client visual identity development, testing, and brand implementations for more than 25 years. She is responsible for overall design approach and direction for dozens of well-known academic brand campaigns in the U.S. She specializes in developing a unique, attention-grabbing visual approach to bring to life each institution’s differentiating brand narrative. Ineke’s branded campaigns have an unerring record for resonance and motivational power among audiences, as demonstrated by EMG clients’ ability to consistently achieve ROI.
    She is a recognized expert in data-driven generational marketing, with expertise in shaping design, color, photography, texture, style, and tone to hit the sweet spot with each demographic and audience sector. Her creative guidance has led to enduring creative frameworks, unique branded imagery, and conversation-starting print/digital advertising campaigns, collateral, and websites for institutions across the U.S.
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