Don’t Just Think Outside The Box - Create Another Box
Explore the opportunities of leveraging the business you already know into other, complimentary and synergistic businesses that expand your customer base, add new dimensions of sales, and create multiple steams of income!
Mike Cotsworth, local small business owner, entrepreneur, and community leader, will present how in two different industries he has developed a “Business Wheel”; a model which utilizes multiple spokes positioned around a core business to build varied enterprises that support and promote one another.
Learn how this strategy can be applied to your business situation; the pros and cons of different business structures; and how this model works to enhance your core business. Case studies, interactive discussion, and “what if” exercises will be offered to help illustrate the opportunities this approach can generate.
Take- a ways from this session will include:
- How to identify aspects of your current business that can be leveraged into new sources of income.
- How to make those new opportunities support your core business, and not dilute it.
- How to get paid to duplicate what you already do.
- How to use digital marketing and social media to streamline and integrate your multiple streams of income.
- Get an overview of different business structures that can be used with this model.